Challenges, Approach, and Objectives


Araw Pay

Accept online payments with a click of button

Araw Touch & Pay Card

Enabling instore micropayments


Transparent ecosystem to increase adoption rate


Increase the ARAW token adoption by merchants

Unified reward system

Unified Reward System enabled e-commerce ecosystem


Plug and Play WIDGET

Design and implement Araw Pay online widget which can be plug and play on any websites


Easily redeemable rewards and rapid cash in will encourage customers to use ARAW card for all their shopping needs.

ease of use

Intuitive user interfaces making it feel like second nature thus user do not notice the advance technology that power purchases and rewards system.


Targeted and specialist resource dedicated to merchant on-boarding and support to ensure every client campaign is a success.


Specific campaign management assistance to help clients maximise adoption rates.



Provide end-to-end solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System powered by the Ethereum Blockchain regulated by the ARAW token

self managed

Create a Consumers driven floating ecosystem


Create a Transparent ecosystem that can be used by regular customers across the world;and hence, increase the adoption rate of the ARAW token, the Blockchain based cryptocurrency

The goal of the ARAW token is to be a part of everyone’s day-to-day online &
in-store shopping. See how it works

Blockchain User Adoption & The Araw Platform

The Araw Platform is aiming to contribute to the global Blockchain User Adoption across regular people by intuitive and seamless integration of vastly used E-Commerce channel with the Decentralised Payment.

The ARAW Token Ecosystem

Araw Pay

Araw pay will be an open widget to accept payments in ARAW tokens with a click of a button. We aim to provide seamless Araw pay solutions in Araw mobile & web wallet, open API platform, and Araw e-commerce marketplace.

E-commerce Marketplace

The goal of the ARAW token is to be a part of everyone’s day-to-day shopping without them changing their shopping pattern.

Araw Card - Touch & Pay

Araw - Touch & Pay card aims to enable customers to make micropayments at coffee shops, supermarkets and day-to-day online shopping.

Open API Platform

Plug & Play Enterprise Blockchain based E-Commerce Platform with a click of button

Banking System Integration

Top-up or cashback ARAW tokens to the linked bank accounts.

Araw Mobile Wallet

The seamless integration of Araw Mobile Wallet with Banking and cryptocurrency Exchanges

Cryptocurrency Exchanges Integration

Exchange ARAW tokens with other cryptocurrencies (like ETH and BTC).

Ethereum Blockchain - Proof of Delivery & Service

The Araw e-commerce marketplace leverages Ethereum smart contracts for exchanging goods with ARAW tokens.

Peer-to-Peer Transfer

Direct exchange of goods and services between interested parties.

Unified Reward System

The ARAW token aims to transform the poorly utilised multi-branded loyalty industry

1 Consumer makes a purchase from Merchant-1 using Fiat currency.

2 Transactions registered into Araw Platform

3 Consumer rewarded an Araw tokens

4 Consumer redeems these Araw tokens to purchase items from Merchant-2

5 Transactions registered into Araw Platform

Fundraising Goals

Token Distribution

Use of Funds


Strategic Partners

iFashion Group


Paresh Masani

Co-Founder & CEO

Paresh is a Gold Medalist in Masters Degree in Computer Science from one of the most prestigious university in India, National Institute of Technology, Trichy.

Having worked over 10 years as an Executive Director in Banking and Finance, Paresh will make a vital contribution to the Araw Platform’s future vision.

Paresh possesses solid understanding of FinTech business and technology; and has a proven track record of running successful businesses.

He is a technology geek and has worked as technical lead and full-stack developer for some of the critical Banking and Finance projects in the world!

Paresh is an expert in security, cryptography, blockchain technology, and end-to-end system development.

Krutesh Shah

Co-Founder & COO

Krutesh is qualified and experienced Business Analyst worked with investment banks like BNP Paribas and Barclays where he was specialised in developing and aligning business models, managing people and projects and developing new products.

He worked on shaping the vision and direction of the business and focus on designing business systems and processes that enable the successful implementation of the business strategy.

Krutesh is overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission of the company.

Carlo Pascoli

Platform Architect, CTO

MSc in Computer Engineering, Carlo has been building software solutions and leading software engineering teams in world class companies like Shazam, IG and Thomson Reuters.

In the last 15 years, he’s become an expert in distributed systems and mobile apps development, with a primary focus on the financial sector.

Carlo always felt passionate about innovation and believes in the positive disruption represented by decentralised systems based on cryptocurrencies and blockchain technology.

He thinks we are living the beginning of a revolution that will first impact the payment and e-commerce sectors and he wants to contribute to that.

Dev Shah


Dev has a Finance Degree from Kingston Business School. He is an experienced ex-management consultant having worked at Deloitte, TSC, Compaq, and J.P.Morgan.

He combines core skills with ‘in-depth’ knowledge of systems, processes, businesses and to build successful businesses across these numerous industries.

Dev has a structured approach to management and a breadth of experience from business development to daily operations.

Dev’s involvement with ARAW will be to lead the business development efforts which he is well versed with, having secured partnering agreements in over 40 different countries in his previous enterprises.

Manan Jobanputra

Lead Blockchain Developer

Roman Golovay

Blockchain Developer

Dimpy Ladva

Senior Mobile Developer

Jainesh Mehta

Platform Developer

Sagar Jobanputra

Web Designer/Developer

Stephen AO

Lead Designer

Ami Shah

Senior QA Analyst

Kunjan Parmar

Legal advisor


John Wellman

Bleep Plc, Group CEO

John is the founder and group CEO of Bleep UK Plc established in 1981.

Bleep’s “Events Division” has become number one in the world for supplying Epos and Payment systems to the largest sporting events around the World. From FIFA World Cup in Brazil, 2015 Panam games in Toronto, Rugby World Cup, Wimbledon, The Open, 2016 Euro finals in France, Tour de France, Glastonbury, Isle of White festival, Commonwealth Games, 2016 Rio Olympics. This year Bleep has added Formula 1 in 15 countries around the world in their portfolio.

Today Bleep solutions found in a variety of businesses from small cafés, fast food, casual dining, fine dining, bars , pubs, retail, hotels to stadiums such the Principality Stadium in Wales, Chelsea FC, Middlesbrough FC.

Jeremy Khoo

E-Commerce & Retail Expert

Jeremy Khoo is an international business operator, founder and blockchain entrepreneur who has successfully exited 3 venture funded companies. He is currently Group CEO of iFashion - a leading regional retail enabler and conglomerate.

Under his leadership, iFashion and it’s subsidiaries have raised multiple investment rounds from venture capitalists up to Series B. iFashion has been acquired by MC Payment for $23 million and Jeremy will be co-leading the combined push for a public listing on the SGX in 2018.

Jeremy co-founded retail blockchain MegaX which conducted a token sale and deployed the cryptocurrency for use in the retail eco-system. Jeremy co-founded successful Crypto-E-Commerce store Megaxstore which is spearheading cryptocurrency mass adoption.

He is also a Partner and Principal Consultant in Novum Capital and Enblockr, which has helped many high profile companies sell more than USD 100M in tokens so far.

Jane Thomason

Advisory Board Member

Experienced CEO and thought leader in the applications of blockchain technology for social impact. She is a frequent commentator and blogger on blockchain and social impact and conference speaker globally.

She published peer reviewed articles in 2017, on blockchain and climate finance and the poor and on blockchain as an accelerator for women’s and children’s health.

Jane is an adviser to several blockchain startups with applications that solve global problems, and is currently working with collaborators to co-develop blockchain POCs in several emerging economies.

Dr Thomason is a Global Ambassador and Advisory Board member of the British Blockchain Association and a member of the Advisory Board of the Kerala Blockchain Academy.

Srinivas Anala

Founder of Bloqwise

Before becoming a true believer in Decentralised technology, Srinivas has a combined 10 Years of experience working for Industry Leading FinTech companies.

He will bring his knowledge and experience to help Araw build decentralised payment for e-commerce ecosystem

Srinivas founded Bloqwise to support growth and sustainability of blockchain ecosystem. He built an active and growing global community of blockchain developers, crypto currency investors and decentralised technology enthusiasts.

Expert in providing technical guidance, blockchain technology, and community support.